Thursday, December 31, 2009

Accident or Experiment?

According to SlashFilm, Nimrod Antal’s Armored — a film which is still in theaters (and distributed by Sony Pictures) — was released on the Playstation Store in both Playstation 3 and PSP formats. Worst of all, they didn’t even make any money from the blunder — the film was free to download for any sharp-eyed PS3 owner. It was pulled after about five hours, but in that time it was downloaded by many.

Sony has yet to comment on the blunder, but I think it could hint at some of their future plans for digital offerings.


T.S.F.G.:
In my opinion, this sounds like an experiment to see how many people would
1. Notice that the film was up
2. Track how many times the film would be downloaded

Also keep in mind:
1. The film is not doing so well theatrically (but might break even)
2. Coincidentally, it's the very end of the 2009 Fourth Quarter
3. And hey the film was released by "Sony" films for "Sony" Play Station 3

I'm calling Shenanigans on this one...

No comments: