Monday, August 10, 2009

My realities of Non Theatrical distribution

It takes a lot to get me into the theatre these days. I normally go when it's a big event or action film because it's nice to see the visuals on a wider scale BUT if I could watch it sooner on my digital Projector if it was on PPV or VOD (Computer) in a wide screen format (of course){see my Vlog, "The Projector is the wave of the Future"
http://www.youtube.com/watch?v=RekC_Zs-oLI }

Anyway, what I'm leading into is what could happen if certain narrative films
(dramas, comedies, non explosive types) were consistently distributed on a PPV, VOD
format. Distributors are to controlling over their content and are afraid of people stealing their films and giving them to friends or even worse selling them illegally... go figure. I have a theory that their is an audience who would rather stay at home and watch all types of films and I feel that they would rush to watch a film like "The Hangover" on PPV. And if the "Academy" would loosen up their guidelines regarding only nominating films that have had theatrical then maybe things would change. Let's take a film such as "The Soloist".

The film was originally to be released late last year for a Academy nomination run for the performances but was pushed back due to many other films vying for the same thing and therefore it was released two weeks before the opening of "Wolverine" (a duh moment!). The film had an estimated budget of 60 million dollars and it took in 32 million in domestic box office. Now let's do a little thinking outside of the box a bit...
What if that film was released non theatrically and could still be nominated???
Jamie Foxx has his own station "The Foxxhole" on Sirius/XM Satellite Radio. Sirius has about has 20+ million subscribers, (me being one of them). Now I'll go “lite” and say that "The Foxxhole" has only 5 million listeners (remember this is just my soft guesstimate here)And if only 2 of those 5 million listeners support the film at ten dollars a person (that is a $20 million dollar take thus far)

Now Jamie goes to promote the film on the Howard Stern show (who has a majority of the listeners), and let's say the film garners another 5 million (out of Howard's 20)
***And let's go with the idea of that 5 million; they've never listened to 'The Foxxhole"... ($10.00 x 5 million ... 50 million) + the earlier 20 million
That's a $70 million dollar return and let's add another 3 million (for those that only listen to FM radio and watch television for which the film would be advertised on those platforms as well)... $ 73 million dollars and the film has broken even.. And several months later the DVD release with a bunch of extra features (that were not on the PPV/VOD).

What say you?

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