PLEASE NOTE** This blog was supposed to be released
before the announcement was made of the “Suicide Squad” Blu-Ray release but I
had a PC issue thus preventing me from dropping this and messing up my flow…
First, the History Lesson:
This is a
very quick “How It Kind of began”…
In the Early days, (“The 1980’s”) the invention of the Beta-Max
and VHS video recording machine and players became an unspoken stream of income
for film studios once they began to release their theatrical films onto video
tape for film goers to purchase. The VHS v. Beta-Max format war began as the
films video release dates were usually a year after its theatrical release.
You’ve read correct, a whole friggin’ Year.
You’ve read correct, a whole friggin’ Year.
Why the History Lesson?
As time moved on and the pulled curtains revealed how studios had been making a lot of currency through their Home Video releases to this very day (never to reveal their numbers, how shocking)…
Currently, Blu-Ray and digital downloads offer much faster release dates after theatrical windows.
Now add on the various competitive streams that garner people’s attention (Vimeo/VHX, You Tube) which also competes with Theatrical films and direct to BR and digital formats.
(Keep in mind there was a time where a “Straight to Video” release was then deemed as “bottom of the barrel” similar to a popular film actor going to Television back then)
And with each theatrical film comes advertising which is created to get us into theaters…
What many viewers fail to realize is that a successful Theatrical window is the actual advertising for a Studio’s BR/digital revenue stream which is why the formats offer such extras as Commentaries, BTS, Bloopers and Deleted scenes...
Okay, now the Meat and Potatoes of the blog
A Conspiracy Theory:
What if Warner’s deliberate scheme is to release
a Theatrical version with missing scenes in order to boost sales on home
releases where this version reveals complete storylines (what the viewer really
wants)? This strategy would take advantage of the curiosity of viewer by
providing a much longer (more complete) version of these films. This would of
course gather more sales (purchase and rentals) for the studio.
Sounds silly?
Well when you think about it, the studios usually keep most
theatrical films about 120 minutes or shorter in order to get repeat daily
viewings which means selling more Tickets… Because God forbid the system would
go back to the era of longer theatrical release windows which reveal a sign of
a film’s stability (“legs”)….
For example a film like Top Gun was released in May of 1986 and
ran into the end of that year
2016, Warner’s
“Batman vs. Superman” debacle left many of us confused with its storyline.
However, (in my opinion) after watching the digital download release of the
film, I felt that many questions were answered for me which seem to make the
film better…
August
arrives and after many hot film trailers, the “Suicide Squad” drops and
although it had a much bigger Box office score than “BvS”, the film suffered a
similar effect with many fans also unhappy with the film. One person went as
far as trying to sue the studio for false advertising.
I am wondering if the “Suicide Squad” home digital release
will contain the various “deleted scenes” inserted into longer version of the
film thus closing up story gaps especially between “Harley” and “Joker”.
***(Update, this questions has been answered about the announcement of the Home Release)
Could Subliminal Messaging be the “Key”?
After the release of “Squad” many of us may recall being bombarded
by a string of media articles which told of Omitted scenes
Seems like basic subliminal messaging being implanted into
our minds priming for curiosity and also prepping us for purchase of the
oncoming release of these films?
Recall the past “beef” this summer between Dwayne Johnson and Vin Diesel over creative differences for Fast & Furious 8?
Some wondered if that was a set-up for next year’s Wrestle-mania event...Recall the past “beef” this summer between Dwayne Johnson and Vin Diesel over creative differences for Fast & Furious 8?
Or could this also be subliminal marketing prepping us for next year’s release of action film?
If both "ring" true, brilliant subliminal marketing move at it's slickest
Also, is this a coincidence?
VOD Release date, Sept., 27th 2016
Plot: After he reconnects with an awkward pal from high school
through Facebook, a mild-mannered accountant is lured into the world of
international espionage.
&
Theatrical release date, Oct. 21, 2016
Plot: A suburban couple becomes embroiled in an international espionage plot when they discover that their seemingly perfect new neighbors are government spies.
Similar in story premise and Artwork, "subliminally" reminding a viewer to see both films...
Each are designed to place the asses in the seats in the theater and purchase the after burner through the secondary release platforms
And why wouldn't two rival Studios do each other a Favor where both parties win???
Lastly, many viewers complained that “Batman
vs. Superman - Dawn of Justice” might’ve been too dark and thus the studio responded with a more
lighted, humorous trailer for next year’s
“Justice League” film. Later followed up with “FUNNY” outtakes from the behind the scenes of the film.
“Justice League” film. Later followed up with “FUNNY” outtakes from the behind the scenes of the film.
All done in order to give one a sense that this film will
have a lighter tone….
Subliminal messaging?
Subliminal messaging?
What say you?
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