Tuesday, April 25, 2017

The Theatrical Film is Coming to your home (for $30)?



No, you’re not misreading, major film studios have been buzzing around the concept of bringing their newer theatrical debuts to YOUR home a few weeks after they are released into theaters. 
Apparently, these talks have been going on for over a year now and some studios want their films released within 20 days after its theatrical release whereas others are asking for a month or so... 
With the fear of losing audiences to the various streaming competitors including YouTube, Vimeo and VHX (which I believe is on the bubble), as we know, these services all allow viewers to watch content on their mobile devices.
Lorenzo di Bonaventura, producer of the Transformers films stated this about streaming services,
“I think the proof is right in front of us with what’s happening in cable and streaming services, Directors want to go there, because they’re able to tell interesting stories…. That’s where the chances are being taken. That’s where the action is now.”
The film theater Exhibitors and the studios are supposedly working on a negotiated percentage cost that would go to the theater owners for this oncoming VOD service as studios must reserve screen space with exhibitors in order for their films to screen in the theatrical venues. Most screening reserves are sometimes up to a year and a half in advance with certain multiplex chains.
Each studio will be responsible for setting their own price points due to Antitrust laws, they are NOT allowed to collaborate on any agreement(s) ("Wink", "Wink").

Unknown to audiences, Studios have also been feeling their film financing sources drying up as they feel they are overpaying for Hollywood projects. And the venture capitalists are transitioning more and more into technology avenues.
Now don't expect to see the "Star Wars" or "Marvel" franchise films to fall under this system because Disney has no interest in making this type of deal (mainly because of the type of high end projects they continue to release.
Also, Disney along with Comcast/Universal, their film and television corporations make more income from their cable or consumer products (Verizon, NBC, ABC,ESPN) than from theatrical ticket sales and which is why they could care less regarding this new concept.

When will this take affect?
Since nothing is completely cemented (to date) we're guessing that studios will probably hold off until after summer is over (not wanting to tinker with it's big seasonal "blockbusters") which this is where they are making the mistake. They will more likely roll this out around the dreaded "Oscar" season to pull this off. 

Desperate times create desperate measures?

Amir Malin, co-founder of Qualia Capital, stated this about the current film distribution system“It’s a system that’s been intoxicated with a ‘cover my ass’ mentality. Simply put, it’s a defective system, and when a business paradigm is defective, very good people start doing things that are counterproductive.”
With the DVD/Blu-Ray platform money funnel slowly drying up for studios and with certain studios secretly struggling,
I have to ask…
How soon before the deal with these Exhibitors go south? 
Studios have been known to insert their "Creative accounting" methods so could this happen with these film Exhibitors?
The same "accounting" that's been used in various lawsuits, 
- Warner Bros. v. Sylvester Stallone re: "Demolition Man"
- 2010 Warner's suit for "The Exorcist" remake
- Fox's films first "Alien" film vs. Brandywine
- Paramount's "Coming to America" suit
 The Television claims
- AMC, "The Walking Dead" v. Frank Darabont
- Fox's "Bone" also has a suit
 Lawsuits seems like a standard studio trend so again one should ask how long before the Exhibitors get burned as well?
And will this be that final brick to cause studios to crumble?
And why the media hardly discusses the various forms of "bootlegging" and how it's also taking a chunk of the studio residual pie.

Suggestion: Let filmmakers make films not studios (this might help put people in seats).

If the studios spent less time so involved with the art of storytelling and left this in the hands of the actual screenwriters and filmmakers, maybe better content would come out on yearly basis. For example Disney was involved in the Star Wars franchise which is why the "Force Awakens" is basically a re-boot in a different suit that used the loss of a major character in order to get cheap Shock and Awe.
Will we ever get the real story related of the crash and burn of the Fox's 2015 "Fantastic Four" remake?
It's unfortunate that certain studios are not ambitious enough to hire a True creative teams that understand how to merge the worlds of theatrical and television/cable. For example, why the WB did not merge their television superhero franchise (DC's "The Flash") into their theatrical world (DC's upcoming "Justice League")?
Why cast a new actor the same character
Hollywood witchcraft at work here?


But are you willing to pay $30 - $50?

Now the question still remains,
How much are you willing to pay for this new service (if you would)? 
Will you consider the idea of chipping in with friends to split the bill for the in home experience?
-Or-
Will you choose to wait the 90 days to rent/purchase all films rather than go to a theater in general? 

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